As you contemplate your future, you might be asking yourself, ” What’s the next step?’’ Start your journey with us!
We’re seeking an experienced Senior UX Researcher to join our UX Research team in Barcelona (hybrid). We are looking for a Senior User Researcher to become the dedicated research and intelligence partner for Prime, the heart of eDreams ODIGEO’s business. You will connect evidence from across flights, hotels, rail, ancillaries, payments, Customer Experience and international markets to create an integrated understanding of the Prime member journey. You will identify the strategic knowledge gaps that matter most, lead high-value mixed-methods research and advise Product Directors and executive leaders on opportunities to improve acquisition, engagement, cross-product adoption, retention, revenue and member experience.
If you’re ready to soar, we’re ready to take you there.
Why eDreams ODIGEO
We’re the world’s leading travel subscription platform.
- We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017.
- Millions of Prime members every year across multiple markets.
- 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo
- This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.
- Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contracts
Prime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.
What you will do:
The Role’s Key Responsibilities and Tasks
As an eDOer, you will have clear objectives, great challenges, and a clear overview of how your work contributes to the global company project and its customers. As a Senior UX Researcher in the UX Research team, you will be in charge of:
CORE: Prime Research and Intelligence
Research and Intelligence
- Manage the strategic research roadmap across the Prime lifecycle (acquisition, onboarding, engagement, adoption, retention).
- Prioritize key research to guide Prime strategy, growth, revenue, and experience
- Execute end-to-end generative, evaluative, and mixed-methods research.
- Synthesize user feedback, behavioral data, and research into actionable insights.
- Maintain an Evidence and Opportunity portfolio with source traceability and action items.
- Link research-backed decisions to execution and measurable results.
Cross-Functional Program Management
- Coordinate Prime research demand and cross-functional dependencies across teams.
- Connect research across products to map the end-to-end Prime journey and remove silos.
- Balance competing priorities for research resources, participants, and CRM capacity.
- Establish delivery plans, key decisions, risks, and escalations for complex research initiatives.
- Support cross-product research directly shaping Prime strategy and member experience.
Executive-Level Stakeholder Management
- Advise Prime Product Directors and executives with actionable research insights.
- Summarize evidence into clear recommendations, trade-offs, and risk assessments.
- Regularly share insights, knowledge gaps, and research priorities with leaders.
- Identify research gaps early to de-risk key product investments.
- Transparently report research limitations and confidence levels.
- Guide roadmaps using objective, evidence-based data.
Research Operations
- Internal Member Participant Recruitment Management
- Lead team-wide CRM participant recruitment as the primary owner.
- Manage recruitment workflows, including prioritization, targeting, scheduling, incentives, and CRM QA.
- Maintain a central roadmap, calendar, and contact records for cross-team outreach.
- Enforce contact frequency, fatigue, privacy, consent, and sample quality controls.
- Align cross-team recruitment to eliminate duplicate outreach and scheduling conflicts.
- Monitor campaign metrics and member-contact risks to improve the CRM operating model.
Research Operations Infrastructure
- Build scalable research infrastructure, including RACIs, SOPs, intake, and templates.
- Set research planning, participant management, evidence traceability, and quality standards.
- Track operations metrics to remove bottlenecks and increase speed, reliability, and output.
- Partner with UR leadership and UXD Ops to define operational ownership.
- Develop business cases for dedicated Research Operations capacity.
AI Transformation and Operations
- Scale responsible AI workflows from planning to impact tracking.
- Prioritize AI use cases that clear bottlenecks and improve accessibility.
- Set validation, privacy, traceability, and quality controls.
- Pilot and scale AI workflows based on quality and output impact.
- Drive adoption with guidelines while keeping researchers accountable.
What you need to succeed:
Good to have
Bring your unique perspective, speak up, and offer disruptive solutions. You’ll have the opportunity to learn and grow while making a real impact on our team. Here’s what you need to succeed:
Essential experience
- 5+ years of UX/behavioral research experience in digital products, e-commerce, SaaS, or subscriptions.
- Proven leadership in strategic research influencing product roadmaps and business decisions.
- Strong mixed-methods expertise across qualitative and quantitative research.
- Skill in synthesizing multi-source evidence into actionable recommendations.
- Ability to advise and influence Product Directors and executive stakeholders.
- Experience with recruitment, customer panels, and scalable research operations.
- Strong systems thinking to build governance, workflows, and measurable operational controls.
- Cross-functional collaboration with Product, Design, Data, CRM, Legal, and Privacy teams.
- Applied experience using AI in research workflows with strong evidence quality and privacy judgment.
- Excellent written and verbal English communication skills.
Valuable additional experience
- Advanced survey design, experimentation, or statistical analysis (R, Python, SPSS, SQL, Excel).
- UX lab experience in experimental research, eye-tracking, or biometrics.
- Membership, subscription, loyalty, retention, or LTV research.
- Travel, international e-commerce, or multi-product user journey experience.
- Familiarity with research repositories, taxonomies, or AI knowledge systems.
- Coordinating recruitment via CRM or owned customer channels.
- Setting participant-contact, fatigue, or sampling policies.
- Cross-country, multi-language, or cross-cultural research experience.
- Fluency in Spanish, German, French, or Italian (English is standard).
Preferred Qualifications
- Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini or other AI-powered assistants.
- Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows.
- AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes and enhance productivity.
- Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities.
What’s in it for you?
The best talent deserves the best benefits
- A rewarding Compensation package! 💥 Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support, and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.
- Continuous learning to fuel your growth and explore new horizons! 📚 Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
- Grow opportunities to empower your career and unleash your potential! 🚀 Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
- Your Well-being is our priority. Embrace Freedom and Flexibility! 💙 At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcomes. You’ll be able to find the right work-personal life balance that suits you best.
- Work hard, party hard! We believe in having fun and connecting with colleagues! 🎉 Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
- Enjoy a dynamic and healthy environment! 💫 Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You’ll work in an Agile mindset environment with recognition at our core.
Wanna take a peek into what it’s like to work at eDO? Follow us on LinkedIn and discover more about life at eDO!
If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.
Apply now!
We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Our people are the key to our success. Each one of them is unique in their own way, and respect for their uniqueness is and will always be a passion and motivation. Don’t meet every requirement? If you’re excited about this role but do not feel your experience aligns perfectly with all the requirements, we strongly encourage you to apply nevertheless.
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