eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest European e-commerce businesses. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo.
Want to be able to drive business value through best in class contact strategy management in a challenging ecommerce environment? Join us as CRM app executive to help the biggest European Online Travel Agency building a world class CRM organization.
As a CRM Specialist, you will join our CRM global team, and participate in the definition and execution of the Pre-Purchase strategy according to CRM principles.
- Definition of touchpoints for customers in the pre-purchase journey
- Implementation of the touchpoints across channels (email, push notification, SMS, site) and markets (FR, UK, DE, ES, IT)
- Creation of customer journeys within Sales Force Marketing Cloud platform
- Creation, integration and validation of touchpoints with stakeholders
- Responsible for campaign optimisation through KPI’s analysis, testing, and best practices usage
Required skills and experience
- 3+ years Email marketing experience – App marketing experience is a plus
- Knowledge of html, ESP tools (Exact target/Salesforce Marketing Cloud is a plus)
- Knowledge of web analytics tools (Google Analytics is a plus)
- Knowledge of SQL and data integration is a plus
- Knowledge of Excel and good analytical skills
- Team player, results oriented, self-starter, details-oriented